Rx destroyer
Rx Destroyer had grown up. The products expanded, the distribution grew, the company was acquired, but the brand hadn’t fully caught up. I led the rebrand to modernize the identity while keeping the equity people already trusted.
A New Normal
Launched during the height of COVID, A New Normal positioned Daniels Health as a steady, mission-critical partner to hospitals navigating chaos.
Secure a drug
This project started with an externally developed logo and turned into a full-scale brand build-out for a specialized drug diversion prevention solution. My job was to take that foundational mark and turn it into something cohesive, differentiated, and actually memorable in a category that… wasn’t.
Healthcare uninterrupted
This campaign tackled one of the biggest barriers in healthcare: fear of change. We positioned Daniels Health as the partner who makes vendor transition seamless, not scary.
koena
Koena is a clinically driven skincare brand built around a proprietary anti-inflammatory blend called Resta-Plex. The science was strong. The packaging… needed help. I led the redesign to elevate the brand in a crowded skincare market while preserving its clinical credibility.
Shaping the future of hospital waste
Daniels is often perceived as a sharps company. In reality, it offers a full-suite hospital waste solution. This campaign was about correcting that perception globally.
let your data go to waste
This campaign promoted Daniels’ proprietary location-level data tracking with one goal: drive demo requests.
Internal summit branding
Over several years, I developed logo identities for internal summits and leadership events. Some required full mini brand systems. Others primarily lived on swag (which, let’s be honest, is often what people remember most).
